Philadelphia Press: Sustainable Academic Publishing Meets Modern UX Design
Project Overview
Philadelphia Press needed a website redesign that would better reflect their position as a leader in sustainable academic publishing while improving user experience for their key audiences: educators, authors, and institutions.
The Challenge
The original website faced several key challenges:
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Unclear value proposition for sustainable publishing initiatives
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Lacking navigation structure
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Limited showcase of their commitment to affordability
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Disconnected presentation of academic disciplines
The Solution
Our redesign focused on three core principles:
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Environmental Leadership: Highlighting sustainable publishing practices
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Academic Excellence: Showcasing quality educational materials
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Accessibility: Emphasizing affordable solutions for institutions
Key Improvements
Information Architecture
Restructured content to create clear pathways for different user groups:
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Streamlined navigation by academic discipline
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Integrated sustainability messaging throughout the user journey
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Created clear calls-to-action for different user types
Visual Design
Implemented a clean, modern design that reflects academic excellence:
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Enhanced visual hierarchy to highlight key messages
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Incorporated sustainable design elements
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Improved readability and content organization
Content Strategy
Developed messaging that clearly communicates Philadelphia Press’s unique value:
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Created focused content sections for each discipline
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Integrated sustainability messaging throughout
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Enhanced accessibility of pricing and service information
Results
The new website effectively:
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Positions Philadelphia Press as a leader in sustainable academic publishing
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Provides clear pathways for different user groups
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Showcases their commitment to affordable education
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Demonstrates their expertise across academic disciplines
Looking Forward
Philadelphia Press’s new digital presence sets the foundation for continued growth in sustainable academic publishing while maintaining their commitment to accessibility and excellence in education.